Aristocrat Leisure, a prominent player in the iGaming industry, is making significant headway in the UK market with the assistance of a local marketing specialist.

The company is set to launch two major brands, Playwins and Betfusion, under its white-label solution through Aristocrat Interactive. Betfusion has already made its debut, with Playwins scheduled to follow suit later in November.

Partnering with DirectBe, a marketing specialist with a focus on developing strong iGaming brands targeted at wide audiences in regulated markets, Aristocrat aims to bolster its Real Money Gaming division’s presence in the burgeoning UK iGaming sector. The goal is to establish a robust foothold in the world’s premier gambling jurisdictions using its comprehensive multi-platform offerings.

Aristocrat is pulling out all the stops to ensure the success of its new partner brands. The company is leveraging a suite of solutions, including an advanced Player Account Management platform and a top-tier sportsbook service.

In a statement regarding the launch, Jonathan Chilton, Managing Director of Aristocrat Interactive iGaming White Label, expressed his enthusiasm about expanding the company’s presence in the UK market. Chilton highlighted the cutting-edge technology and high-quality sportsbook that Aristocrat is bringing to the table, emphasizing the unparalleled digital experience they aim to provide to customers of DirectBe’s brands.

“We firmly believe our cutting-edge technology and top-tier sportsbook will help both DirectBe brands succeed, providing their customers with an unparalleled digital experience,” Chilton stated confidently.

With this strategic move, Aristocrat Leisure is positioning itself for greater success in the competitive UK iGaming market, backed by strong partnerships and innovative solutions.