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Bally’s and EPIC Join Forces for Extensive Three-Year Responsible Gaming Transformation

EPIC Global Solutions and Bally’s Corporation have joined forces for an ambitious three-year project aimed at revolutionizing responsible gaming standards in the industry. This partnership is poised to have a significant impact in both the US and the UK, as the two companies strive to create safer and more enjoyable gaming environments through education and awareness.

Both EPIC Global Solutions and Bally’s are united in their commitment to promoting responsible gaming practices and addressing the potential risks associated with gambling. Leveraging EPIC’s innovative “lived experience” approach, the companies plan to engage and educate various stakeholders in the gaming industry.

Central to this collaboration is EPIC’s tailored training program for Bally’s staff in the US. This program, which is built on real-life scenarios, aims to empower frontline employees who interact with customers on the casino floor to make informed decisions that prioritize guest comfort and enjoyment.

In addition to employee training, the partnership will launch social media and digital campaigns to raise awareness about responsible gaming behaviors. These campaigns will provide valuable guidance on responsible gaming practices and highlight the potential consequences of harmful gambling habits.

Speaking on the collaboration, Robeson Reeves, CEO of Bally’s Corporation, emphasized the shared commitment of Bally’s and EPIC to establish a new standard for responsible gaming. He underscored the significance of this partnership in creating safer and more enjoyable gaming spaces through comprehensive education initiatives that span across continents.

Paul Buck, founder and CEO of EPIC Global Solutions, echoed Reeves’ sentiments, stating: “We are aligned with Bally’s vision to elevate responsible gaming standards and enhance the overall gaming experience for players. This partnership signifies a commitment to proactive education and awareness efforts that prioritize player safety and well-being.”

The partnership between EPIC Global Solutions and Bally’s Corporation represents a critical step towards promoting responsible gaming practices and ensuring a positive gaming environment for players worldwide. By combining their expertise and resources, these two companies are driving positive change in the gaming industry and setting a new standard for responsible gaming.

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