Caesars has proudly launched the Horseshoe Online Casino in Michigan, solidifying their presence in the local online casino market. The introduction of Horseshoe allows Caesars to operate two iGaming platforms in the Great Lakes States.

After acquiring the skin from WynnBET in February and finalizing the deal in June, Caesars has been diligently preparing for the rollout of the new online casino, which has now come to fruition in partnership with the Sault Ste. Marie Tribe of Chippewa Indians.

With WynnBET withdrawing from multiple states, this marks the end of their operations in Michigan while Caesars has maximized their allowable online casino skins by law, further establishing their foothold in the local iGaming market. Online casinos continue to be a crucial revenue source, ensuring operational business sustainability.

Despite the modest announcement, Caesars anticipates that the Horseshoe Casino will make a significant impact on the local market, enhancing the company’s overall iGaming operations.

President of Caesars Sports Online Gaming, Eric Heisson, is enthusiastic about the Horseshoe Online Casino launch, emphasizing the brand’s rapid growth potential in the market as it aims to compete with the established Caesars casino.

Overall, the launch of Horseshoe marks a strategic move by Caesars to further solidify their presence in the Michigan online casino market, with promising opportunities for growth and success in the industry.